Focused Brand Website
For focused custom brand websites where the existing offer, content, and functionality fit the package boundaries. The written scope confirms the exact pages, work, and handoff.
From USD 499
Best for: a defined website outcome
Pricing Without the Guesswork
See the shape of the investment before the sales call.
Start with a published website price, compare the engagement models, and understand the decisions that move the final scope. No mystery bundle of agency hours.
- Written boundaries
- Human-reviewed
- No guaranteed outcomes
01
Outcome
The business job
02
Boundaries
Included and excluded
03
Ownership
Who does what
04
Control
Price, milestones, changes
Choose the Commercial Shape
Do not buy a retainer when a bounded project solves the job.
The right model follows the uncertainty and the rhythm of the work. EWD recommends the smallest shape that can responsibly reach the next useful outcome.
Scoped Project
For an audit, landing page, custom website, redesign, migration, integration, campaign setup, or automation pilot with agreed milestones and acceptance criteria.
Fixed Proposal
Best for: a clear deliverable or repair
Ongoing Growth
For SEO, AI visibility, paid acquisition, content, lifecycle marketing, maintenance, or connected growth work that benefits from recurring delivery and review.
Monthly Scope
Best for: a continuing priority backlog
Integrated Launch
For a website plus search, analytics, content, campaign foundations, or operational integrations delivered through one coordinated roadmap and ownership model.
Programme Scope
Best for: several workstreams, one release
What Moves the Price
Complexity lives in the decisions, not just the page count.
Use this ledger to compare like with like. Two proposals with different assumptions are not pricing the same work.
DriverKeeps the Scope TighterAdds More Work or Risk
Content
Keeps the Scope TighterApproved source material and a small page set
Adds More Work or RiskResearch, positioning, copywriting, or a large content inventory
Design
Keeps the Scope TighterAn established brand and a focused set of templates
Adds More Work or RiskNew visual direction, many templates, states, or stakeholder reviews
Functionality
Keeps the Scope TighterBrochure content, standard forms, and native platform features
Adds More Work or RiskCommerce, accounts, booking, custom workflows, or complex permissions
Migration
Keeps the Scope TighterA small, curated set of pages and assets
Adds More Work or RiskLarge URL, product, customer, media, or structured-data transfers
Integrations
Keeps the Scope TighterDocumented native connections
Adds More Work or RiskSeveral systems, custom APIs, unreliable data, or security constraints
Governance
Keeps the Scope TighterOne accountable owner and scheduled approvals
Adds More Work or RiskCommittees, regulated review, uncertain access, or compressed deadlines
Proposal Anatomy
A number is useful only when you can see what it buys.
Every proposal should be understandable without translating agency jargon or finding the hidden assumptions yourself.
- 01
Business Job
The outcome the work is responsible for supporting.
- 02
Deliverables & Exclusions
What EWD will produce—and what is deliberately outside the price.
- 03
Dependencies
Content, access, systems, decisions, and assumptions the plan relies on.
- 04
Responsibilities
Who supplies, reviews, approves, implements, and owns each part.
- 05
Schedule & Acceptance
Milestones, review windows, and the rule for calling work complete.
- 06
Price & Change Control
Payment points and how a new requirement is explained before it becomes extra work.
From Brief to Price
Four steps. No compulsory discovery theatre.
When the scope is already clear, the path stays short. When uncertainty can change the investment, it gets resolved before the proposal.
- 01
Brief
Share the business goal, current assets, constraints, useful timing, and any known budget boundary.
- 02
Clarify
Resolve only the assumptions likely to change the approach, effort, price, schedule, or risk.
- 03
Propose
Receive the written scope, deliverables, exclusions, responsibilities, milestones, and price.
- 04
Choose
Approve the project, begin with a smaller audit, or leave with a clear reason not to proceed.
Request a Responsible Price
Share the constraint. Get the smallest sensible commercial next step.
A technical specification is not required. The useful starting point is the goal, what exists now, what is not working, and any genuine deadline or budget boundary.
- A focused project when the job is clear
- An audit when the cause or scope is uncertain
- A direct answer when a smaller action covers the need
Pricing Brief
Reviewed by a person · no automated scoring
Pricing enquiry
Price the work, not the mystery
Share the goal and current constraint. We will recommend the smallest sensible next step.
Pricing FAQs
Questions that should be answered before the invoice.
What does the USD 499 starting point cover?
It applies to focused custom brand websites where the existing offer, content, and required functionality fit the package boundaries. The proposal names the exact pages, deliverables, exclusions, and handoff before work begins.
Why do custom website prices vary?
Page count is only one factor. Content, design systems, functionality, ecommerce, integrations, migration, accessibility, data, approvals, testing, and ownership after launch can materially change the work.
Do you offer monthly plans?
Yes. Maintenance and ongoing growth can use a monthly scope when there is a continuing priority backlog, a useful delivery cadence, and a clear measurement or review loop.
Will an agreed price change?
The agreed scope has an agreed price. A new requirement or changed assumption is explained—including its schedule and price effect—before additional work begins.
Can you quote before a discovery call?
Sometimes. A focused project with clear inputs may be priced from the written brief. When important assumptions remain, EWD asks the smallest set of questions needed to make the proposal responsible.